Hi, I'm Rick - Marketing consultant and copywriter.
Copywriting and marketing are about much more than getting leads, advertising, and sales.
It's about people.
Connecting with them, understanding them, and leading them to a good decision.
To connect, understand, and lead them you need to understand their behavior, psychology, beliefs, and motivations.
This all boils down to one thing - WORDS.
Words and the language they create are the foundation of your audience's beliefs. Their beliefs guide their actions.
The power of words, also called copy in the marketing world, has the influence to create connections and enhances the lives of your audience through your product or service - if they're compelled to act.
Words can be so compelling, they literally saved my life in 2002 (more on that in my story below).
I craft marketing messages using carefully selected words and language based on 15 years of experience and research in human psychology, motivation, belief systems, and philosophy to position your unique offer in your market.
I've done copywriting and marketing for an 8-figure marketing firm, a 7-figure coaching and real estate online business, high end professional services, and digital products in health and wellness.
My specialty makes you the most money in your business - email marketing and direct sales pages. These are the marketing channels with buttons and links for your customers to enter their credit card information.
For my services click the link below:
Back to how the power of words saved my life... (My 'Story')
My early adult life was a disaster. In the fall of 2001, I can remember driving into Baltimore City on a beautifully clear night - but I couldn't appreciate it one bit.
Looking up at the night sky through the windshield I desperately and angerly asked the God I didn't believe in, "Why is this the hand you dealt you me?"
At 21 years old I felt out of control. I hated my life and even more so, I hated myself. It showed through my actions as I danced with death everyday. Anyday could have been my last based on the lifestyle, the partying, the drinking, and the drugs.
The simple truth - I hated myself because of what I believed about myself. I believed I was a bad person. A failure. An asshole. And a person who hurt everyone around me, especially those who cared the most.
I believed it and my actions lived up to those expectations. I wanted a better life, freedom from my own destruction, and peace of mind. But didn't know how to escape this cycle.
-- Enter the power of words, language, and beliefs --
In December of 2001 I found myself in a rehabilitation center in Fort Lauderdale, Florida.
It was during a group counseling session when Ron the therapist decided to focus on me. Ron was a short, skinny man in his 50s. He had a scruffy beard and longer hair. Not someone I'd typically listen to.
He started asking me questions. Personal questions about my life, family, and relationships. I opened up and held nothing back. At this point, why the hell not?
When Ron spoke to me I was open-minded to hear and listen to what he said. His mannerisms, his tone, and his voice were filled with compassion and he genuinely cared.
Within a few minutes, he had broken through all the resistance, the 10 foot wall that I hid behind, and his words pierced my soul. The simple questions, care, and concern caused a pivotal shift in my life I'll never forget.
He painted a picture I'd never believed in before. I walked out of there knowing I had the power, the ability, and strength to 'break this cycle.'
I continued to meet with Ron for the next month while staying in that facility. Ron saved my life, and he was very clear that in order to continue with this 2nd chance at life, I needed to reinforce these new words, beliefs, and actions.
Fast Forward To Today
For the next (almost) 15 years I'd continue practicing, researching, and showing others how the power of words can transform lives.
The words that we use connect deeply with both ourselves and others. When carefully crafted, they can be the most powerful vehicle to move people, to serve them, and to enrich their lives.
Overcoming personal struggles and internal conflicts are at the core what motivates me. It's led to a life of interest in psychology, human motivation, philosophy, and behavior modification.
It made perfect sense years ago that I'd take all these experiences and teachings and use them to study markets and help businesses craft their offer and their message to enhance the lives of their customers and their audience.
If you have a business that enhances or enriches the lives of your customers, I can help your sales by crafting sales copy that deeply connects with your audience and leads them to make the best decision.
Ive worked on marketing research and copywriting for a multimillion dollar marketing firm, high end professional services, a 7-figure high ticket coaching and online businesses, real estate investing, and digital products in health and wellness.
To contact me otherwise, the best way is via email.
I send regular emails teaching copywriting and marketing strategies with easy to implement tips and trainings. If you receive these emails, just hit reply to contact me.
My email list also receives random deals, discounts, special offers, and the inside scoop on my friends and peers in the marketing industry (for example, Social Media experts, SEO experts, designers, and multi-million dollar marketing agencies)
And... You'll immediately receive the most effective, easy to use copywriting principles that will make your messaging deeply connect with your customers. Whether it's emails, web pages, sales offerings, or social media, by following these 5 simple steps there will be no shortage of leads as you stand out from your competition. And even better, you can do it in just 10 minutes.
To get these valuable insights, click below:
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