The personal branding space can be both exciting and defeating. Here’s the typical trend of emotions people experience:Inspired -> Hopeful -> Confused -> Frustrated -> Defeated -> Consider Quitting -> Encouraged -> Inspired.And round and round it goes. Until…You hit a point of rapid growth.If you haven’t hit that growth, then you probably feel stuck […]
Templates, formulas, systems, and frameworks are great starting points. They’re used because they’re effective. As the saying goes, why reinvent the wheel, right?But are they hurting your brand?With so many people on the Internet it gets harder and harder to stand out from the crowd.
Sales copy is one of the most leveraged assets your business can use. Especially sales pages and email copy which gives the reader the opportunity to buy or opt-in to something.These are revenue generators. Unless…… they are random pieces of copy just thrown together.This post shows you how to organize randomly pieced together sales copy that […]
This post is for you if: You want insights to make the most of a live event. You want the ‘inside scoop’ on Ray Edwards’ live events. You want to host a life-changing live event for your own audience.
Everywhere you turn there’s a new article about “emotional” selling, copywriting, or marketing. Shortcut the process with logic and decision-making.”Breaking news, people make emotional purchases…” yea, yea, yea.