Rob Marsh and Kira Hug, hosts of The Copywriter Club Podcast, put on their first live event last week known as TCC IRL (The Copywriter Club In Real Life). They’ve built a community of over 7,000 copywriters focused on supporting each other, sharing resources, and facilitating a ‘rising tide’ for all copywriters. Here’s the link […]
Templates, formulas, systems, and frameworks are great starting points. They’re used because they’re effective. As the saying goes, why reinvent the wheel, right? But are they hurting your brand?With so many people on the Internet it gets harder and harder to stand out from the crowd.
Sales copy is one of the most leveraged assets your business can use. Especially sales pages and email copy which gives the reader the opportunity to buy or opt-in to something. These are revenue generators. Unless…… they are random pieces of copy just thrown together. This post shows you how to organize randomly pieced together sales copy that […]
This post is for you if: You want insights to make the most of a live event. You want the ‘inside scoop’ on Ray Edwards’ live events. You want to host a life-changing live event for your own audience.
Everywhere you turn there’s a new article about “emotional” selling, copywriting, or marketing. Shortcut the process with logic and decision-making.”Breaking news, people make emotional purchases…” yea, yea, yea.